AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in Europe Q4 2022
Discover the performance trends of the top 5 virtual fitness programs in Europe during Q4 2022, based on data from Sensor Tower.
As 2022 came to a close, Europe's top virtual fitness applications demonstrated varied performance trends across weekly downloads, revenue, and active users. Based on data from Sensor Tower, here is an overview of the top 5 virtual fitness programs on a unified platform for Q4 2022.
Strava: Run, Bike, Hike experienced a notable peak in weekly revenue, starting at around $818K in late September and stabilizing at approximately $714K by the end of December. Weekly downloads saw a significant rise towards the end of the quarter, reaching around 106K in the final week of December. Active users fluctuated, peaking at nearly 3.5M in late September and maintaining a similar level by the end of December.
Fitbit: Health & Fitness showed a steady increase in weekly revenue, starting from about $417K at the end of September and peaking at approximately $477K by the last week of December. Downloads notably surged to over 260K in mid-December before slightly dropping to around 209K in the final week. Active users remained relatively stable, with a slight increase to approximately 2.25M by the end of December.
Zwift: Ride and Run maintained consistent weekly revenue throughout the quarter, averaging around $240K and peaking at roughly $284K in late November. Downloads saw a gradual increase, ending the quarter at about 13.8K in the final week. Active users also showed a steady rise, reaching around 62.5K by the end of December.
komoot - hike, bike & run displayed fluctuating revenue, peaking at approximately $243K in late October and then stabilizing at around $166K by the end of December. Downloads saw a significant drop mid-quarter but rebounded to about 63K in the final week. Active users peaked at nearly 2.9M in early October, with a notable increase to around 2.4M by the end of December.
Freeletics: Workouts & Fitness experienced a steady weekly revenue trend, averaging around $132K and peaking at approximately $188K in the last week of December. Downloads were relatively stable, with a slight increase to around 21.5K in the final week. Active users saw a slight fluctuation, ending the quarter at about 296K.
For more detailed insights and trends, visit Sensor Tower.
